Our collaborative project efforts seek to answer timely and critically important questions for the future, and for the healthy survival of species that are in peril due to human activities and conflict. The suite of tools that should be used to carry out successful conservation of wild cat species includes research, with robust hypotheses, data collection and analysis, in addition to education and outreach programs that reach communities where conflict occurs, or where it will occur in the future.

Critical mass is essential for communities to recognize the value of having a healthy apex predator population on the landscape. Teaching about the value of the apex predator is a complex job for the educator. Many of these education opportunites lie increasingly in online communities. Conservation for the long term can only occur if enough communities understand the 'whys' of conserving and how it ties back to our own livelihood.